Neuroscience

Biology

- Build the Marketing function, establish accountability, and drive cross-functional collaboration and working models
- Create visibility to the department’s work by providing regular reporting on progress to target
- In close collaboration with Sales, establish KPIs and targets
- Regularly align strategy and execution plans with Sales, Product, R&D and other stakeholders across the company
- Lead, nurture, and grow a team of 11
- Thread customer centricity through all initiatives
- Develop and deliver effective go-to-market in alignment with Sales and Product, incl targeting, messaging, launch/campaign plan, content, and Sales enablement/training
- Lead focused demand generation aligned to Sales targets and establish lead handover processes and follow up SLA
- Develop, test and optimize strategy and execution through data analysis, market research, VoC and close collaboration with Sales and Product Management

- Responsible for marketing discovery, preclinical and bioprocessing solutions in CGT market
- Built the Marketing function, recruited, developed, and managed a team of 14
- Led market research to investigate customer pain points and test product-market fit and marketing strategy
- Led a differentiated go-to-market strategy & deployment; Consistently delivered above targets; Regularly reported out

- Led a global full-stack Marketing team of 14 across Product, Content and Field Marketing, Digital & Creative
- In alignment with Sales and Product, led the development of a portfolio Marketing strategy
- Led VoC, market research, and 360-degree competitor review to evaluate brand positioning and perception
- Led brand, portfolio and product positioning, messaging, and value proposition development
- Created engaging, customer-centric brand narratives
- Led campaign strategy and deployment to support business targets in alignment with Product and Sales
- Established marketing communications excellence and drove innovation across programs, including ABM
- Pioneered end-to-end reporting and reported monthly to Executive Leadership; Consistently delivered above targets