Susan Cooper-Curcio

  • Hackettstown, United States of America
  • February 28, 2023

With an entrepreneurial mindset and 20+ years’ experience leading dynamic marketing and communications campaigns, I originate impactful rebranding collateral, develop successful marketing campaigns, and lead exceptional teams.

I develop strategies that drive global branding, world-class insights, and resources to create and communicate new forms of customer value and establish differentiation from the competition.

My strong skill set includes building and leading a direct team to create and execute scalable, best-in-class marketing communications strategies and multichannel programs improving global digital marketing capability for insights, strategy, demand generation, account-based marketing, online advertising, web experience, ecommerce, email, and social media engagement.

Key Contributions –
• Building the ABEC marketing and communications function from the ground up. Developed and implemented brand, product message, and marketing channels to attract and engage users. Increased ABEC’s marketing reach from zero to 380K touches by 2022 year-end, leading to millions of dollars in projects from new US and international customers.
• Producing the framework of positioning, messaging, branding, communication, and go-to-market plan for Systech, supporting multi-million-dollar annual revenue growth, while reducing annual marketing expenses by $150K+.
• Initial recruitment to market Smiths Detection X-ray technology domestically, within $50K budget. Globalized marketing and transformed business unit leadership from domestic to global position shepherding multiple technologies, managing up to $6M marketing budget supporting generation of tens of millions of dollars in annual growth.

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